Feb 09, 2021
Team partnered developer Lendlease to feature a pop-up located at the heart of Singapore's shopping district, Orchard Road. As the development is in prime location with high foot-fall, team identified digital wearables category as a suitable concept as it relates to the masses. Operationally, team coordinated with various brands to piece the concept, and adopted digital tools such as QR coding for viewers to interact. ..
Jan 13, 2021
Arising from Covid-19, for the first time, a virtual product launch was organised by team.
Being very much different from the traditional product launches, the team had to make the event interesting and engaging. Team brainstormed on various topics that may interest the audience, and decided on contents related to the inspirations behind these new line and the engineering challenges in designing and producing the precision parts. Throughout the event, the mood was casual and informal, and audience could also interact (via chats or comments) at any point of the event.
The virtual event e..
Jan 13, 2021
Nothing beats having a first-hand experience on products. So much about reading online on the specifications and reviews. But having to look, feel, and experience certainly brings a lot more meaning to the brand.
For these, regular product appreciation sessions are organised. The event format ranges from mass events to smaller scale interest group sessions. Besides hearing from the presenters, participants are able to meet with like-minded enthusiasts to discuss and exchange ideas.
..
Dec 13, 2020
Participated in the Kuala Lumpur Audio Visual (KLAV) festival held at the Putra Sunway Hotel. ..
